Predictably Irrational
The Hidden Forces That Shape Our Decisions
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- Author Notes
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Publisher:
New York : - HarperCollins
Pages:
280
Edition:
1st ed
ISBN:
9780061353239, 006135323X
Language:
English
Notes:
Includes bibliographical references and index.
Statement of responsibility:
Dan Ariely
Physical description:
xxii, 280 p. ; 24 cm.
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Add a CommentA great book - both from a marketing/economical perspective and also from a social persepective. It points out fascinating simplicities about the human psyche with experiments that are well thought out and easy to understand. Well written and very well researched.
great book that changes ones' perspectives.
Excellent book. Funny how horribly simple creatures we really are. Thousands of years of philosophy and rational thought are so laughably forgotten when we are not mindful of our day,
marketing suff