Professor Noreena Hertz has travelled the world to explore the loneliness epidemic first hand: 'renting a friend' in Japan, visiting co-habitation spaces in Israel and trying a week experienced entirely online. From the spread of social media and the rise of AI to the architecture of our cities and the growing elderly population, loneliness is a global issue that is affecting our health and financial security. She takes on a world increasingly dominated by big business and consumerism, and challenges us all and most importantly, our politicians, business leaders and economists to take urgent action to ensure we survive and thrive in the centuries to come. The Lonely Century is a bold, game-changing book that has the power to transform how we behave.
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