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eBook, 2012
Current format, eBook, 2012, , All copies in use.
eBook, 2012
Current format, eBook, 2012, , All copies in use. Offered in 0 more formats
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our own brains, say authors Chip and Dan Heath. Psychologists have discovered that our minds are ruled by two systems - the rational and the emotional - that compete for control. Here the Heaths show how everyday people have united both minds and achieved dramatic results.
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