The Death of Spin

The Death of Spin

Book - 2003
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This is the story of the rise and fall of the spin culture. George Pitcher traces back its roots, examining the personalities, its methods and effectiveness - and relates its development to the economy, contemporary values of society and the spread of US business methods throughout the world
"Spin-culture, the Zeitgeist of the last two decades of the twentieth century, is finally dying in the early years of the twenty-first. Far from being just a political phenomenon, spin-culture has infected the way we do business, how our media work and our institutions, from the Church to the Royal Family. It is both a product of the society in which we live and a replacement for engagement with real issues - a triumph of presentation over content, that values how we are perceived rather than how we behave or what we believe." "George Pitcher, who has operated at senior levels on both the recovering and transmitting sides of spin, traces the roots of spin-culture in the Thatcher years, identifies where it all went wrong in the Nineties and predicts how our attitudes to communication in all walks of life have to change for the future."--BOOK JACKET.
Publisher: Chichester : John Wiley 7 Sons, 2003.
ISBN: 9780470850480
Branch Call Number: 320.014 PIT
Characteristics: x, 262 p. ;,23 cm.


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