Manage the Media
(don't Let the Media Manage You)Book - 2008
Suitable for CEOs, this book explains how you can strengthen ties to the press, and manage those relationships effectively over the long-term. It enables you learn to repair your company's public image, and maintain goodwill with the community. It offers practical suggestions that help you learn how to take charge of various crisis situations.
Publisher: Boston, Mass. : Harvard Business Press, c2008.
Branch Call Number: 659.2 HOL
Characteristics: 103 p. ;,19 cm.