Seven-star hotels, indoor skiing and illicit all-night parties. Welcome to Dubai. Dubai transformed overnight from a quiet Arabian port into a hub of global trade and finance and quickly became the new ex-pat paradise. At the height of the emirate's economic boom, scores of British flocked there to bask in the sweltering heat and to enjoy a life of excess fuelled by high wages and non-existent taxes. But when the economic crisis put the wind up global capitalism, Dubai came to be seen as the emblem of a rotten world. Dubai was brash. Dubai was exploitative. Dubai, in short, was plain bloody horrible. In Hello Dubai, Joe Gennett embarks on a quest to discover just what Dubai really is.