The Digital HandshakeDownloadable Audiobook - 2010
Traditional marketing tactics aren't bringing in customers like they used to, and even today's most successful businesses are suffering shrinking returns on their advertising and marketing investment. The Digital Handshake explains this phenomenon and reveals seven effective, proven strategies for using new media and online tools to find new customers and keep them. Marketing is no longer a one-way street, but an engagement in a conversation with customers and potential customers.
Publisher: Rego Park, NY : Gildan Media Corp, 2010.