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Saving your Good Idea From Getting Shot Down

Book - 2010
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Explains how to effectively present and carry through one's business idea, focusing on the key areas of contention that opponents will offer and detailing how to combat each of them.
Publisher: Boston, Mass. : Harvard Business Review Press, c2010.
ISBN: 9781422157299
1422157296
Branch Call Number: 650.1 KOT
Characteristics: xi, 192 p. ;,22 cm.
Additional Contributors: Whitehead, Lorne A.

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