All Business Is Local

All Business Is Local

Why Place Matters More Than Ever in A Global, Virtual World

Book - 2012
Average Rating:
Rate this:
What's the most important factor in business today? Global competition? Digital development? Or is the age-old concept of 'place' actually the key to success even in today's advanced economy? Marketing experts John Quelch and Katherine Jocz believe that huge opportunities are on offer to marketers and business leaders if they stay focused on the power of locality. In "All Business Is Local", they propose a radically different way of looking at marketing. As society becomes increasingly globalized and obsessed with the virtual world, businesses can easily forget that 'place' is more relevant than ever, and that it remains a major factor in the way we organize our lives. Radically redefining 'place' as a business imperative in the global economy, Quelch and Jocz explore five categories (psychological, physical, virtual, geographical and global) and teach us that just as customers' relationships to places profoundly affect their relationships to businesses, today's companies large and small have to be local as well as global in order to succeed.
Publisher: London : Portfolio/Penguin, 2012.
ISBN: 9780241961643
Branch Call Number: 658.8 QUE
Characteristics: 248 p. :,ill. ;,22 cm.
Additional Contributors: Jocz, Katherine E.

Opinion

From the critics


Community Activity

Comment

Add a Comment

There are no comments for this title yet.

Age Suitability

Add Age Suitability

There are no age suitabilities for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add Notices

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Explore Further

Browse by Call Number

Recommendations

Subject Headings

  Loading...

Find it at My Library

  Loading...
[]
[]
To Top