Corporate Architecture

Corporate Architecture

Book - 2014 | First edition.
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Corporate architecture plays an important role, not only in presenting the external face of a company, but also reflecting how a company's self-perception. Such architecture can be part of an overall corporate design and is an extremely important part of corporate identity. Companies want a building that identifies them; this can be either a landmark or an advertisement, but ideally a building that symbolizes that values and virtues of the specific company.
Publisher: [Salenstein :, Braun,, 2014.
Edition: First edition.
ISBN: 9783037681688
Branch Call Number: 725.2 UFF
Characteristics: 255 pages :,illustrations (chiefly colour), plans ;,31 cm.


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