Comedy mockumentary about the life and times of Leigh Francis's 'international ladies' man' alter-ego, Keith Lemon, presenter of ITV's 'Celebrity Juice'. The film sees Lemon chasing his dreams of becoming a successful entrepreneur, just as his hero Richard Branson did before him. In true superstar style, Lemon travels from his hometown of Leeds to London, where he becomes an overnight billionaire before losing the lot and finally finding inner peace.