The 30-Second President

The 30-Second President

Streaming Video - 2010
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No single force has changed American politics more than television-especially the television commercial. In this program, Bill Moyers examines the phenomenon of the "30-second president" and the role of advertising in 20th-century American politics. The video features an interview with Rosser Reeves, an advertising executive who worked on early political television campaigns for Dwight D. Eisenhower. Moyers also talks with media pioneer Tony Schwartz, whom Marshall McLuhan regarded as a fellow guru of the electronic age, for further insight into the impact of television on electoral politics.
Publisher: New York, N.Y. : Films Media Group, [2010], c1984.
Characteristics: 1 streaming video file (57 min.) :,sd., col., digital file.

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