The 30-Second President

The 30-Second President

Streaming Video - 2010
Rate this:
No single force has changed American politics more than television-especially the television commercial. In this program, Bill Moyers examines the phenomenon of the "30-second president" and the role of advertising in 20th-century American politics. The video features an interview with Rosser Reeves, an advertising executive who worked on early political television campaigns for Dwight D. Eisenhower. Moyers also talks with media pioneer Tony Schwartz, whom Marshall McLuhan regarded as a fellow guru of the electronic age, for further insight into the impact of television on electoral politics.
Publisher: New York, N.Y. : Films Media Group, [2010], c1984.
Characteristics: 1 streaming video file (57 min.) :,sd., col., digital file.

Related Resources


Opinion

From the critics


Community Activity

Comment

Add a Comment

There are no comments for this title yet.

Age Suitability

Add Age Suitability

There are no age suitabilities for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add Notices

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Explore Further

Browse by Call Number

Recommendations

Subject Headings

  Loading...

Find it at My Library

  Loading...
[]
[]
To Top