Toyota's Accelerated NightmareStreaming Video - 2012
Often cited as a blueprint for 21st-century manufacturing, Toyota has nevertheless struggled with the balancing act between growth and quality control. Did it, in fact, lose sight of its core mission as it expanded? Or did the company simply get a bad break? Filmed in Japan, the U.S., and the United Kingdom, this program reveals the inside story of Toyota's 2009-2011 recalls, which it issued after defects appeared in the floor mats and accelerator pedals of various models. The investigation features interviews with Japanese car-industry leaders, including one of the key Toyota executives at the center of the storm, as well as with Interbrand CEO Sir Richard Branson and victims of the alleged "sudden unintended acceleration" flaw.
Publisher: New York, N.Y. : Films Media Group, , c2010.
Characteristics: 1 streaming video file (52 min.) :,sd., col.
Alternative Title: Toyota's Accelerated Nightmare