The Men Who Made Us Fat

The Men Who Made Us Fat

Part 3

Streaming Video - 2014
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Jacques Peretti examines assumptions about what is and is not healthy. He looks at how product marketing can seduce consumers into buying supposed "healthy foods" and investigates how the food industry cashed in on the public's concerns around salmonella, BSE, and GM crops. The program also explores marketing strategies used by mainstream food producers and the impact of successive government initiatives and health campaigns, such as the proposal of "traffic light labeling," the introduction of which the food industry lobbied hard against. But in 2012, when we have an Olympic Games sponsored by McDonalds and Coca Cola, has anything changed? Part of the series The Men Who Made Us Fat. A BBC Production.
Publisher: New York, N.Y. : Films Media Group, [2014], c2012.
Characteristics: 1 streaming video file (48 min.) :,sd., col.

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