The Psychology Behind Today's Advertising

The Psychology Behind Today's Advertising

Streaming Video - 2014
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Today, consumers are continuously exposed to advertising. It is imperative that advertisers understand the psychology behind buying motives. This program covers the psychological dispositions of different consumer groups and the rationale behind common creative appeals.
Publisher: New York, N.Y. : Films Media Group, [2014], c2014.
Characteristics: 1 streaming video file (16 min.) :,sd., col.

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