The Psychology Behind Today's AdvertisingThe Psychology Behind Today's Advertising
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Streaming Video, 2014
Current format, Streaming Video, 2014, , Available but not Holdable.
Streaming Video, 2014
Current format, Streaming Video, 2014, , Available but not Holdable. Offered in 0 more formats
Today, consumers are continuously exposed to advertising. It is imperative that advertisers understand the psychology behind buying motives. This program covers the psychological dispositions of different consumer groups and the rationale behind common creative appeals.
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