How to Be WrongHow to Be Wrong

"Drawing on two decades of experience, New Zealand's most successful technology companies - Trade Me, Xero, Vend and Timely - Rowan Simpson unravels the messy reality behind familiar glossy success stories. With raw honesty and sharp analysis, he challenges conventional wisdom by sharing compelling firsthand lessons about focused execution, team building and genuine ecosystem growth. This myth-busting guide is essential reading for founders, investors and policymakers alike. Simpson demonstrates that embracing uncertainty, recognising patterns and learning quickly from mistakes are not just steps on the path to success - they are the path itself."--Jacket.